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Content 4.0 is AWESOME to MANY.

Stashed in: Pinterest, Tumblr!, The Web, Infographics!, Infomercials!, Content is king.

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People will pay for content that is relevant, attractive, emotional, and convenient.

By attractive, we mean, the visual Web is here:

  • Pinterest got 10 million users in 9 months -- the fastest-growing website ever.

  • Tumblr was founded in 2007; by July 2012 it was seeing 68 million posts daily.

People will pay for flexibility across devices (iTunes, Kindle, Netflix).

Also people will pay for quality / freemium (Pandora, Hulu).

Also people will pay for storage / search (Dropbox, Evernote).

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