Content 4.0 is AWESOME to MANY.
Adam Rifkin stashed this in Monetization
People will pay for content that is relevant, attractive, emotional, and convenient.
By attractive, we mean, the visual Web is here:
Pinterest got 10 million users in 9 months -- the fastest-growing website ever.
Tumblr was founded in 2007; by July 2012 it was seeing 68 million posts daily.
People will pay for flexibility across devices (iTunes, Kindle, Netflix).
Also people will pay for quality / freemium (Pandora, Hulu).
Also people will pay for storage / search (Dropbox, Evernote).