Soy sauce makes 'miracle' comeback in tsunami-wrecked Japan
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A Japanese soy sauce factory destroyed by the 2011 earthquake and tsunami is reborn by crowdfunding, blind faith, and sheer luck.
What a story! "Don't give up, no matter how painful" ...
They all believed the business, started in 1807, and its precious fungal cultures that give soy sauce its unique taste were lost forever. Everyone except for Michihiro Kono, the ninth-generation son of the founding family.
Four years later, Yagisawa Shoten Co. has been saved through Kono's conviction, crowd-funding and the unexpected survival of its vital ingredient.
"If you don't give up, no matter how painful it gets, there will always be a way," said Kono, 41.
9:46 AM Mar 10 2015