I had no idea Hispanic people are so into the movies. 

Of the ethnicities surveyed, “Caucasians” account for 63 percent of the U.S. population but only 54 percent of overall ticket sales (meaning white people really went out of their way to see The Lego Movie). Meanwhile, “African-Americans“ represent 12 percent of ticket buying audiences, “Asian and other” represent 11 percent, and “Hispanics” represent 23 percent. That last number is particularly notable because Hispanic people make up only 17 percent of the overall population, yet clearly have a much bigger impact on ticket sales.