The history behind Nintendo's flip-flop on mobile gaming
J Thoendell stashed this in Video Games
Did you hear the one about Nintendo "never" putting its content on mobile platforms? About how Nintendo makes its own hardware specifically intended to cater to its software? About how it would dilute those "brands" (think: Mario, Zelda, Donkey Kong) to put them on hardware other than Nintendo's?
Clearly Nintendo isn't so worried about that, as it announced plans last evening to work with Japan mobile game giant DeNA on moving its many brands over to mobile. Or, as Nintendo describes the relationship: a "business and capital alliance to develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide." Sounds like a blast!
Joking aside, this is a pretty serious about-face for a company that's repeatedly stated it wouldn't put its properties on mobile.