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Why Are Movie Trailers Called "Trailers"?

Stashed in: User Generated Content, Words!, YouTube!, Are You Not Entertained?, Marketing, Freakonomics, Today I Learned

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Today I learned consumers watch 10 billion videos a year!

Trailers have become inextricably linked with not only every movie theater experience, but online marketing. Every year on the Internet, consumers watch ten billion videos -- and of these videos, movie trailers constitute the third most-watched category, behind only news and user-created content.

That ten billion videos link is hilarious.

Wait, what about music videos?

Apparently not in the top 3 categories. Go figure. 

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