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Little Baby Bum: how a UK couple built the world's fifth biggest YouTube channel

Little Baby Bum how a UK couple built the world s fifth biggest YouTube channel Technology The Guardian


Children’s videos are huge on YouTube, with six of its top 10 channels in January aimed at kids: toy-unboxing channels Funtoys Collector and Blu Toys; Minecraft gamer Stampy; Little Baby Bum; and two Russian animation channels, Masha and the Bear and GetMovies.

YouTube is responding to the trend, having recently launched its YouTube Kids app in the US and revealed that family content is its fastest-growing category.

“It took them by surprise, but I’ve noticed by the number of personnel they have coming into the European offices and working there, they’re taking it much more seriously,” says Holder.

“They’ve got the Kids app, and a lot more development work going on around that. Google as a company are taking the under-13 mass as a really important next part of their journey.”

So what next for Little Baby Bum? The Holders are talking to YouTube about possibly launching a second channel, but that will be “way, way down the line” if it happens.

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I'm mesmerized by the baby panda.

YouTube is growing up if it wants to take under-13 seriously. 

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