How Disney built a big data platform on a startup budget
Disney chose to build something from scratch rather than buy software from a large vendor. Cost certainly played in a role, but really it was flexibility that made the decision.
Sweet: "Because they’ve built wrappers around the technology, Jacob’s team doesn’t talk about Hadoop and MongoDB to internal users, only about analytics and queries. It built client frameworks in a bunch of programming languages so developers can interact with the platform without writing RESTful API calls."