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Apple is launching search engine to destroy Google

Apple is launching search engine to destroy Google Jason Calacanis LinkedIn


Tim Cook is slowly getting revenge on Google on behalf of Steve Jobs -- without doing it directly. When Jobs found out that Google was secretly going to compete with the iPhone he reportedly said:

“We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says. Someone else asks something on a different topic, but there’s no getting Jobs off this rant. I want to go back to that other question first and say one more thing, he says. This don’t be evil mantra: “It’s bullshit.

So, Tim Cook is playing the slow revenge game, by going into the search business. At this pace, I could see Apple knocking 10 points off Google’s search business here in the USA in the next couple of years by simply making search an advertising-free piece of Apple’s OPERATING SYSTEM!

Stashed in: Steve Jobs, LinkedIn, Apple, Search, History of Tech!, Nike!, Apple, Tim Cook

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I want to believe that Apple can do this, but we have no evidence that Apple can actually ship a complex piece of cloud software like a search engine.

We'll see.

Legal history shows they can't make it part of the OS either.

But they COULD make it part of Siri. And they can build it into the web browser. 

I guess there's a battle brewing over deep linking standards?

There is a very similar (but different) story related to Oakley and Nike.  I twas rumored that back-in-the day the CEO's of these respective companies had a verbal pact not to tread on each others' turf.  Oakley wouldn't go into footwear, and Nike would not go into eyewear.  This lasted for quite a few years until Nike came out with their eyewear line, which did pretty well.  An infuriated Jim Genard responded in kind by coming out with a footwear brand which failed miserably.  Seething with revenge, when presented all of the data he was intransigent about shutting down the failed footwear brand. As a counter-response, Nike ended up buying ALL of the land around Oakley's massive headquarters in Foothill Ranch, thereby boxing it in and prohibiting it from easily expanding its operations. 


Dave, I had no idea! What a fascinating story.

Made even more fascinating by Tim Cook's love of Nike and its strategies. :)