Staff Exodus, Pressure From Microsoft, Apple Hit Google Now
Joyce Park stashed this in Tech biz
Has it come to this for Google? A hot new product not only is matched by Microsoft before it even launches... but the whole founding team bails too?
My main takeaway is that Google has a big problem: It makes less money from mobile searches.
Google must balance products like Now, which push information to users, with its central business problem: It makes less money from mobile searches. Google has started to deploy Now as a primary vehicle for indexing apps.
The article's premise is that Sundar re-org'd Google Now under Search, not Android, to make money.
That caused the founding team to quit.
That left an opportunity for Microsoft to launch a competitor.