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The Marketplace in Your Brain - The Chronicle Review - The Chronicle of Higher Education

Stashed in: Economics!, Science!, Brain, Caltech

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Economics and NEUROeconomics.

I wonder why adoption is so slow:

"I would say that neuroeconomics is about 90 percent neuroscience and 10 percent economists," says Colin F. Camerer, a professor of behavioral finance and economics at the California Institute of Technology and one of the prime movers in the new field. "We've taken a lot of mathematical models from economics to help describe what we see happening in the brain. But economists have been a lot slower to use any of our ideas."

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