The Marketplace in Your Brain - The Chronicle Review - The Chronicle of Higher Education
Eric Barker stashed this in Marketing
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I wonder why adoption is so slow:
"I would say that neuroeconomics is about 90 percent neuroscience and 10 percent economists," says Colin F. Camerer, a professor of behavioral finance and economics at the California Institute of Technology and one of the prime movers in the new field. "We've taken a lot of mathematical models from economics to help describe what we see happening in the brain. But economists have been a lot slower to use any of our ideas."