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Google's Plan To Save The Web

Google s Plan To Save The Web BuzzFeed News


Google wants you to know that it loves the web. And this morning, at a fancy New York City smoked fish and bagel joint, the search giant held a press event to show off its attempt to retool the bloated, stagnating, and creaky-slow link ecosystem that’s plaguing our mobile phones.

It’s called Accelerated Mobile Pages, or AMP, and at its core it’s a moderately complex technical rejiggering of code that will make browsing the non-app internet on your phones faster. Much faster, Google says.

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AMP is real -- and seems like a real good idea:

Thank you Google!

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