Source: http://www.vanityfair.com/culture/2015/1...

Ordinary people blessed by the meme gods react in different ways to their overnight Internet stardom. Some sense an opportunity and try to monetize their celebrity. Others hire lawyers and send letters pleading or demanding (usually fruitlessly) that the offending images be removed.

For her part, Goldenberger never felt unduly embarrassed about her sudden and unexpected celebrity. If the photo had been an authentic depiction of an authentic moment—an actual artifact from her awkward tween years—she may have felt different. To her, though, it was clearly fiction: just a picture of a kooky made-up character.

Speaking to Goldenberger now, it seems clear that she always felt that the Internet was laughing with her at the obviously ridiculous character she was playing—not at her.

“It was a middle schooler’s perspective of what funny is, so I’m always surprised when adults are such fans. It’s essentially making fun of a nerdy girl for being excited about books. . . . So what? I'm always baffled that it still comes up three years later.”