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Hands Off My Smiley Face: Emoji Become Corporate Tools

“There is a constant push and pull between people finding new ways to express themselves online, and companies trying to make money off that expression,” said Luke Stark, who studies digital communication and psychology.


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"At last week’s Worldwide Developers Conference, Apple’s annual showcase of new tech, the company announced a special texting feature coming soon to iPhones near you.

“You know, sometimes you’ve typed a whole message and you realize at the end that you’re entirely lacking in emojification,” said Craig Federighi, Apple’s senior vice president for software engineering. “So we provided the solution: When you tap on the emoji button, we’ll highlight all the emojifiable words there, and you can just tap, tap, tap, tap and emojify.”

On a screen behind Mr. Federighi, a simulated message underwent the process: The word “basketball” transformed into a little black and orange cartoon image of the ball itself. “Pizza” flipped into a glistening pepperoni slice. “Movie” turned into an old-school film camera. A collective “Ooh” wafted up from the technorati gathered in the crowd.

“Children of tomorrow will have no understanding of the English language,” Mr. Federighi said jokingly."

No joke, that might actually be true. 

Back to cuneiform!


Both those words are fun. 

Yesh they are!

7500 new emojis are being added to the vocabulary?!


You had me at panda. 😊

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