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Silicon Valley's Bloody Plant Burger Smells, Tastes And Sizzles Like Meat


Stashed in: Awesome, World Hunger, World Hunger, Ecology

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By taking the soybean gene that encodes the heme protein and transferring it to yeast, the company has been able to produce vast quantities of the bloodlike compound. Each vat of frothy red liquid in the lab holds enough heme to make about 20,000 quarter-pound Impossible Burgers. "We have to be able to produce this on a gigantic scale," says Brown.

"Ultimately, we want it to be practical to produce enough of our product to match what's currently consumed in the U.S. or the world. Well, that's a lot of heme," he says.

If they can scale it, it sounds WONDERFUL.

Aren't vegans like the mini-demographic most likely to reject GMO foods?