"Just as these scripted words carry deep cultural and personal meaning, so too can other culturally valued verbal scripts, such the words in an apology. Thoughtfully teaching young children about apologizing is one aspect of teaching them how to be caring and well-regarded members of their communities."

I agree.  I'd rather get an "insincere" but nice scripted message then honest rudeness.

The best would be to teach the child the value of a sincere apology.