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Randi Zuckerberg's Media Company - Mark Zuckerberg's Sister on Leaving Facebook - Harper's BAZAAR

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No surprise. She gets it. Will be fascinating to see what they create:

"Randi agreed, and Zuckerberg Media was born. "There was only so far I could go on one platform," she explains. "Someone was going to come in and do this on a broader scale, and why shouldn't it be me?" She hooked up with the veteran Good Morning America producer Bradley Lautenbach, and recruited a core team that she calls her "second family." "At the end of the day, people do want great content, and the era of the skateboarding cat video on the cellphone is over," she says. "They want beautiful content done by skilled people; they are just consuming in a new way."

Randi is targeting those she has dubbed the "wired women"—an emerging demographic of everyone from young working women to grandmothers who spend two to three hours a day online. Until now, as far as Randi can tell, she says, all the innovation in online content has been "by men for men." She is aiming to change that. She's her own best guinea pig, after all. "My guilty pleasure is online shopping," she notes, with favorite sites including Gilt Group, ModCloth, and Zulily, adding, "I am really into sites that do the styling for you, like CakeStyle, Stitch Fix, or DailyLook. And I am a big fan of Rent the Runway for big events."

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