When a brand is beloved, demand becomes desire, needs become cravings, and thinking is replaced by feelings.

Adam Rifkin
8:44 AM Oct 12 2012

Stashed in: Apple, Marketing!, Emotion

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Samsung picked the wrong strategy in wooing Apple customers.

Apple customers LOVE the Apple brand.

Adam Rifkin
8:44 AM Oct 12 2012

The slide makes a great point.

When a brand is beloved, demand becomes desire, needs become cravings, and thinking is replaced by feelings.

Mocking a beloved brand only makes its customers dislike you.

Adam Rifkin
8:47 AM Oct 12 2012