Pheed going after Twitter's Celebrities with New Model
Somehow, the startup got over 200 taste-makers and celebs to sign up for the site—and quickly! Pheed only launched a few days ago and has already hit over 350,000 unique visitors. All this without their much-needed iPhone app, which is currently pending approval. Miley Cyrus, Ashley Tisdale, David Guetta, Paris Hilton, Chris Brown, and thousands of others have joined the site in a matter of days.
Pheed’s Secret Sauce:
It’s pretty simple, if you allow influencers to charge for content, high quality content will be produced. Pheed enables users to share all forms of digital content, including text, photo, audio, video, and live broadcasts. “Pheeders” then have the option to share for free or at a premium, either by applying a monthly subscription fee to their channel or setting up a pay-per-view live broadcast event. Users can charge anywhere from $1.99 to $34.99 per view, or $1.99 to $34.99 per month. In both cases, the user selects their own pricing and owns all of the content. Pheed makes money by taking half of the revenue, which covers bandwidth and storage, payment processing, and of course, Pheed’s profits.
This is a variation on Google+, which siphoned a few hundred of the best bloggers.
Pheed is going for the opposite of bloggers.
Example: Miley Cyrus recently launched her own Pheed, and her audio recording drew 10,000 visitors to the site in just half a second.
Mother of God, Pheed is like... blogging.
The only celebrity I follow on Twitter is @Pele.
This is a great idea, btw:
The folks at Pheed see a lot of problems with current social networks –namely, the fact that users are somewhat limited on Twitter, or bored of Facebook. There’s just too much noise, and that means most of the content quality is poor. Because of this, people become focused on gaining followers rather than using the platforms for what they’re actually meant to do: share quality content.
Twitter is noisy.
Facebook is boring.
Pheed is just the good stuff.
If you define "good stuff" as Paris Hilton and Chris Brown.
This is why Instagram is so great: simple + powerful.
I don't miss any celebrities. I'm open to following another if they use it well.
Lately, twitter feels like a place where people "publish to" instead of publish within.