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The Digital↔Physical: On building Flipboard for iPhone and Finding Edges for Our Digital Narratives — by Craig Mod

Stashed in: iPhone!, Flipboard

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I became curious. What had we created?

Poking around, I found:

997 design comps in a shared folder,

9,695 git commits,

a bundle of notebooks full of sketches,

and dozens of photographs from launch night.

And so I asked myself a simple question: What does that weigh?

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