The History of In-N-Out Burger
In many ways, In-N-Out’s rise is a text book example of the American dream fulfilled. Yet the Snyders’ insistence on never sacrificing quality for the sake of accelerated growth still lies in stark contrast to the entrepreneurial culture of today, hypnotized by 5X multipliers, viral cultural adoption and the sprint to IPO. Selling hamburgers may be as red, white and blue of a business model as they come, but turning down the quick buck is an entirely different story.
I'm regularly surprised by In-n-Out customers that order Grilled Cheese sandwiches.
It makes me wonder how well they could have done if they had expanded their menu.
Also, seeing the recent proliferation of Five Guys, I wonder if their stubborn-ness lost them the great opportunity to be the biggest Burger chain in America.