There are two quotes in particular that really strike me.

This one:

We’re excited about the tremendous speed with which some people have amassed over one million followers, as well as the depth of the discussions taking place among happy, passionate users -- all evidence that we’re generating genuine engagement. When I post publicly I get a ton of high quality comments, which makes me happy and encourages me to keep posting. I strongly encourage all of you to follow me on Google+ -- I love having this new way to communicate and share with all of you!

And this one:

We have always wanted Google to be a company that is deserving of great love... We have always believed that it’s possible to make money without being evil.

So what have I learned?

1. Google believes Google+ is a new way to communicate.

2. Google wants to be loved.

Which is a shame. I love people not products, and I need improvements on how I already communicate instead of yet another new communication channel.

If Google wants me to believe they're not evil, they'll work to keep the Web open.

So respond to the L.A. Times, my good man.

Done and done!