One of the largest toy chains in Sweden published a gender-neutral Christmas catalogue, which pictured boys playing with dolls and girls holding toy machine guns. The move has reignited a debate in Sweden over the proper place of gender roles.

Top Toy has produced children’s Christmas catalogues in Denmark and Sweden for both Toys R Us and BR. Though the catalogues' page layouts are the same in both countries, the gender of the pictured kids is reversed in the Swedish edition.

Cool idea. I wonder what the net result will be.

They coulda/shoulda done an A/B test, seeing if varied depictions changed the kinds of toys ordered by children of different genders. 

I'm genuinely curious. Will post any data I find here, if I find any.