Swedish Toy Catalog Switches The Gender of Kids Playing With Each Toy
C Franko stashed this in Stuff
One of the largest toy chains in Sweden published a gender-neutral Christmas catalogue, which pictured boys playing with dolls and girls holding toy machine guns. The move has reignited a debate in Sweden over the proper place of gender roles.
Top Toy has produced children’s Christmas catalogues in Denmark and Sweden for both Toys R Us and BR. Though the catalogues' page layouts are the same in both countries, the gender of the pictured kids is reversed in the Swedish edition.