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For persuasion, employ ethos, logos, and pathos.

georgezachary
Aristotle's work Rhetoric covers ethos,logos, and pathos. Entrepreneurs should use all 3 in compelling presentations. http://j.mp/nikRcL
3:45 PM Sep 25 2011

Aristotle's work Rhetoric covers ethos, logos, and pathos. George Zachary tweets that Entrepreneurs should use all 3 in compelling presentations:

Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated of the modes of persuasion furnished by the spoken word there are three kinds.

Ethos: Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible.

Pathos: Secondly, persuasion may come through the hearers, when the speech stirs their emotions.

Logos: Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question. (Logic)

~ARISTOTLE, “Rhetoric“, 350 BCE

In summation, employ character, emotions, and logic. Any questions?

4:38 PM Sep 27 2011

What about narrative?

4:36 PM Sep 27 2011

Isn't narrative the arc that strings them all together?

4:51 PM Sep 27 2011

Apparently Aristotle considered mythos (narrative) to be part of Poetics, not part of Rhetoric.

As you rightly point out, a good entrepreneur needs to employ mythos, too.

In great stories we find we are not alone.

4:54 PM Sep 27 2011

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