Minimum Viable Personality
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
Funny but has some concise insight.
I've eaten the bacon. I've read that post about bacon. Now back to being the bacon.
I had no idea the Incredible Hulk had such insightful things to say about business. ;)
PERSONALITY IS API FOR LOYALTY.
See also: Minimum AWESOME Product.