Apple's Scott Forstall on How "Project Purple" Became the iPhone - Ina Fried - Mobile - AllThingsD
"The secret impresses no one. The trick you use it for is everything."
The biggest risk for Apple is that folks learn their secrets -- not the trade secrets -- but the secret of how apple makes magic.
This didn't really tell us much about how the iPhone got made, though.
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So basically, Steve Jobs had a vision in 2004: "WE MUST BUILD A PHONE."
And then, endeavor after endeavor till they got it right?
#1 article on wall street journal right now: http://online.wsj.com/article/SB10000872396390443687504577567421840745452.html
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