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Apple's Scott Forstall on How "Project Purple" Became the iPhone - Ina Fried - Mobile - AllThingsD

"The secret impresses no one. The trick you use it for is everything."

The biggest risk for Apple is that folks learn their secrets -- not the trade secrets -- but the secret of how apple makes magic.

8:57 AM Aug 04 2012

This didn't really tell us much about how the iPhone got made, though.

10:17 AM Aug 04 2012

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The trial, piece by piece, is revealing their magic trick.

12:24 PM Aug 04 2012

So basically, Steve Jobs had a vision in 2004: "WE MUST BUILD A PHONE."

And then, endeavor after endeavor till they got it right?

2:25 PM Aug 04 2012

4:48 PM Aug 04 2012

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