The case against multi-tasking
http://blogs.hbr.org/schwartz/2012/03/the-magic-of-doing-one-thing-a.html
Switching costs away from your primary task typically are 25% time.
It turns out there really is a reservoir of energy you have each day and it's finite.
I believe it. That's why I try to get the most important thing each day done first thing in the morning.
You mean Pinterest?
No, I do that at night when my brain is jello. Pinterest is my moment of Zen.