The A/B Test: Inside the Technology That's Changing the Rules of Business | Wired Business | Wired.com
This is a good example of why and how it can be used nearly everywhere you have ongoing decisions to make.
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Great article. Worth rereading.
More thoughts on this subject: http://pandawhale.com/convo/1252/the-ab-test-inside-the-technology-thats-changing-the-rules-of-business-epicenter-wiredcom
