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A/B Testing is not just for breakfast anymore.
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Epic Country-Level A/B Test Proves Open Is Better Than Closed: Estonia vs Belarus, by Alec Ross, Medium
This Lingerie Company A/B Tests The World's Hottest Women To See Who Makes You Click "Buy"
Bad A/B testing is worse than none at all – Quartz
A/B Testing is Expensive
A scientific guide to writing great headlines on Twitter, Facebook and your Blog - The Buffer Blog
Obama campaign's $250 million fundraising platform
better judges of design quality than users are?
Chatting with Obama For America’s Director of Frontend Development
What were the most interesting takeaways from the Growth Hackers Conference held on October 26th 2012? - Quora
Going Viral: How Codecademy Snagged 200,000 Users In Seven Days - Forbes
The A/B Test: Inside the Technology That's Changing the Rules of Business | Epicenter | Wired.com
The A/B Test: Inside the Technology That's Changing the Rules of Business | Wired Business | Wired.com
What does it take to become an expert at anything?
How to Become a Bestselling Author – Lessons From Eric Ries
I don’t always test my code… but when I do, I do it in production.
How A/B Testing Could Change Online Gaming Forever | Co.Design: business + innovation + design
Social Login Buttons Aren’t Worth It, says MailChimp
Jonah Peretti - The Hidden Secrets of Social Media and Viral Advertising
Behind the scenes: A/B testing part 3: Finalé - (37signals)
The famous Monty Hall problem and what it has to do with A/B testing ...
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