How Jonah Peretti Built Buzzfeed
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Source: www.businessinsider.com
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In the 45-minute discussion, Peretti revealed:
How BuzzFeed began as a bot but grew to find human editors indispensable
How he handled parallel entrepreneurship, running both BuzzFeed and HuffPo at once
Why Union Square Ventures gave BuzzFeed a term sheet, but never ended up investing
Why BuzzFeed doesn't care about Google or search traffic numbers
How BuzzFeed is generating millions of dollars a year without running a single banner ad
How Peretti really feels about his site's cat-loving reputation
How BuzzFeed is working on becoming a global brand
4:34 PM Dec 14 2012