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How Jonah Peretti Built Buzzfeed

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In the 45-minute discussion, Peretti revealed:

How BuzzFeed began as a bot but grew to find human editors indispensable

How he handled parallel entrepreneurship, running both BuzzFeed and HuffPo at once

Why Union Square Ventures gave BuzzFeed a term sheet, but never ended up investing

Why BuzzFeed doesn't care about Google or search traffic numbers

How BuzzFeed is generating millions of dollars a year without running a single banner ad

How Peretti really feels about his site's cat-loving reputation

How BuzzFeed is working on becoming a global brand

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