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The 2013 Marketing Predictions: Content Marketing And Social Business - Forbes

The 2013 Marketing Predictions Content Marketing And Social Business Forbes


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"My biggest prediction for 2013 in marketing is that organizations will begin to address the gap between the way our customers seek information during the buying process and the gaps in the information we marketers provide."

"In 2013, many more brands will seek to become publishers. The smart ones will create branded hubs of content centered around customer content. The rest will see the trend and create content factories of promotional branded content that simply prolongs the slow agonizing death of the static, traditional, corporate website."

In 2013 the following will matter more: Tumblr blogs, Facebook pages, and Google+ pages.

Also Instagram will matter to some and Twitter will matter to some, but neither will appeal to all since Instagram can't do words and Twitter engagement is really, really hard.

Whereas Tumblr, Facebook, and Google+ can allow brands to create hubs of content.

Do you agree?

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