Apple's Maps Fiasco and the Mobile Arms Race - Knowledge@Wharton
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Why Apple had to do its own maps:
So why did Apple dump Google Maps? David Pogue, The New York Times personal tech columnist, wrote in a September 26 article: "Every time you use Google's maps, you're sending data from your phone to Google. That information -- how you're using maps, where you're going, which roads actually exist -- is extremely valuable; it can be used to improve both the maps and Google's ability to deliver location-based offers and advertising." Pogue noted that Google was not supplying the iPhone with some of the most important features in its maps that it was giving to Android phones, such as spoken navigation. That is why, when their contract renewal came up, Apple simply said "no," Pogue wrote.