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How many users does Quora have?

Stashed in: User Generated Content, Community, Curation, Awesome, Growth Hacks!, Active Users, @om

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The answer to How many users does Quora have? is buried in their fundraising announcement:

According to AppData, 20K daily active users and 180K monthly active users log into Quora through Facebook Connect — Bear in mind that this is a small fraction of its total number of users, which Cheever and D’Angelo famously never reveal. “[The site] grows every week,” D’Angelo said, “I don’t really think of mainstream as a binary thing. I think that as it grows bigger, more and more people will use it to tell their stories.”

20k daily actives, 180k monthly actives.

At a $450 million post-money valuation...

Quora is being valued at over $2000 per monthly active user.

Mother of God.

See also: What's a Facebook user worth?

Compare to Quora's answer to the question: [from Quora's community...]

I love this sentence from Adam D'Angelo:

"We've built an incredibly strong team so far but there is only so much we can do with 30 people, and the task we are faced with is different with each new order of magnitude of usage we get to."


P.S. -- The Quora deal was done in days, not weeks.

What is Quora going to spend the money on? AWS.

Also, Quora was on the market for a while, so maybe this deal was done quickly, but overall, not so.

I wonder how little Quora pays its employees -- if it only spent $7 million over 3 years then after you subtract the cost of AWS and infrastructure, the answer is, not much.

Especially since they indicated that most of the new money was going to be spent on AWS.

Om Malik is not impressed:

From the article:

The question here is why does this service merit such a high valuation. I mean its traffic at best can be described as middling. lot more fly-by traffic from search engines, but is that enough to justify their valuation. Its mobile applications is meh and more of an afterthought. The design of the service is forgettable. Some members of the team have left to work for other companies such as Pinterest and Facebook. The only thing that is actually good about the service is some of the content contributions and the discovery of content.

Here's why Matrix invested:

"There remains a enormous pile of information tied up in people’s heads, and a Google search fails to unlock it.  Quora is attacking that pile.  A lot of that information is stuff with multiple points of view — the wiki model, for all its strength, sucks for topics where people disagree.  The articles twist themselves in knots trying to balance everything.  Quora can handle that type of issue much more elegantly, because it is inherently built for that kind of content.  And it turns out, a huge portion of what you want to know and search for is that kind of content."

won't you say that word-for-word this is true for Surfmark as well :)

Actually, Vivek, yes. Maybe Josh Hannah would be interested in Surfmark too?

A few comments. Valuing based on $/MAU isn't the right metric to focus on. It only takes two interested investors to tango for a chance at an outsized return. Second, the current meme is to engineer hyper-growth and then browbeat momentum investors into paying up. Because these folks don't have to do that, they can focus on doing what FB and Twitter did, which is to grow much slower and focus on engagement/retention, or stickiness. Now, they never have to raise money again. Either it will work, or it won't. Finally, another way to think about the valuation -- for $7m, 30 people built what is today Quora. Imagine what more money, resources, and time could build?

One of the Valley’s favorite parlor games over the last year has been to debate what the future holds for Quora, and specifically, to speculate who will invest in the company moving forward. All rumors aside, and acknowledging my strong bias in favor of the product and company, I firmly believe that Quora is one of the most important, impressive, and disruptive social software companies that exists in the market and, therefore, presents a rare opportunity for venture capital and a potentially outsized return.

Before I lay out my arguments as to why I’m so bullish, I have to note and address the most common refrains lodged