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LinkedIn is turning itself into a valuable media company.

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Jay Yarow points out how the blogging strategy for LinkedIn is working:

LinkedIn Today started off as an aggregation of news for LinkedIn users. The content is tailored to what they enjoy. As it became more popular, LinkedIn asked people to write original content for LinkedIn. That too is proving to be successful.

It's a blog! It's a portal! It's... LinkedIn!!

It's definitely relevant again. They're doing something right!

The blogging part or the portal part?

Or something else?

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