It's Official: Teens are bored with Facebook ...
Adam Rifkin stashed this in Young Americans
Alyson Shontell writes:
"They gave me the typical teenage response: 'We're bored with Facebook,'" Ludwin told Business Insider.
His test group doesn't seem to be an outlier. Branch CEO Josh Miller recently asked his 15-year-old sister if she still used Facebook in a blog post titled "10th Grade Tech Trends." According to his high school sibling, teens are obsessed with Instagram and Snapchat, but they're less enthralled with Facebook.
"She mentioned that she tries to visit Facebook as infrequently as possible," he wrote. She also told Miller she only visits Facebook after she's thoroughly stalked people on Instagram.
Even Facebook Chat isn't as appealing as it once was. "When you go on Facebook Chat the people you don’t want to talk to are always the ones who immediately chat with you,” his sister said.
Even Facebook has admitted it has a teen problem.
From its annual 10-K report:We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram. In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.
Why isn't Facebook "cool" anymore? The Verge's Ellis Hamburger asked a few social media experts for their thoughts.
"I think it has less to do with kids consciously looking for 'the next big thing' than Facebook just no longer being a space that serves them," one said. In other words, it used to be "cool" to brag about yourself and show pictures to friends on Facebook. Now people are looking for more intimate places to share items with a handful of people, like Snapchat. There's a sense of privacy there, and it meets a need Facebook has grown too big to serve.
Of course, this doesn't mean teens are deleting their Facebook profiles. They're just looking to use the service less, and they're open to communicating on other platforms.
The good news: Teens like Instagram, which is owned by Facebook.
The bad news: Teens like Snapchat and Tumblr, which are not owned by Facebook.
Btw, teens aren't the only ones bored with Facebook.
I'm noticing Facebook fatique around my friend circles, too.
is it fatigue or is just facebook is kinda lame now?
Some of each.
I got poked three times today.
Each time I thought to myself, REALLY?
That's so five years ago.