The role of Desire Engines in user acquisition and retention
John Knapp stashed this in Growth Hacks!
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I'm recently encouraged by and curious about the role of "behavioral engineering" in product design and conversion funnels. I like Nir and think he's on to something. http://www.nirandfar.com/2012/03/how-to-manufacture-desire.html
9:52 AM May 26 2012