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Truly Awesome Advice from David Oglivy

Stashed in: Awesome, Fixitfixitfixit!, Rising meets Risen

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The quality of this post from the original "mad Man" blew me away. I wish more folks read it before writing pitches, reports or even emails.

1. Read the Roman-Raphaelson book on writing*. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don't write. Go and tell the guy what you want.

Email would have destroyed this man. :)

On a side note, is an excellent website.

Just re-read this. Should truely be spelled truly?

of course. me spell pretty some day.


If you'd like to leave your creative spelling, cool.

If you'd like to edit it, titles are clickable. ;)

Why do you have two different interface behaviors for editing?

Clicking title allows editing, but hovering over the comment produces buttons to allow for edit/delete. Pick one, and be consistent, this is unnecessary differentiation. (do you want design help?)

Not sure if this will help either of you, but according to this truly reliable source:

Also, I found a truly wonderful example of a post that uses "truely" in its title:

Well, if this didn't motivate me to correct my spelling, nothing would...


And thanks for the offer of help. We're good experimenting for now.

As we learn what users tend to do here, we'll pick that one and be consistent... Not just for editing but for lots of actions...

Also, isn't his name Ogilvy

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