Viewers will only be able to see what the cameras are pointed at (and which happen to be in the sight of the ISS), but will be able to zoom in and out and rewind to see past events and locations. The company's president Scott Larson described the service as being "a bit of a blend between Google Earth and YouTube."

The company boasts that the service will capture political, environmental, and sporting events as they happen in real time. And users will be able to isolate, tag, and share moments and locations.

The for-profit company has an advertising tab on their website, promising "lots of exciting ways to advertise through the UrtheCast platform." which might mean companies could pay the service to cover sporting events and other sponsored gatherings—a sort of super duper Goodyear blimp.

Took me 15 seconds to realize "Urthe" = "Earth"

"WORLD'S Funniest Home Videos."