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Marissa Mayer's plan: Reduce content costs to nothing.

Stashed in: User Generated Content, Yahoo!, @marissamayer, Valuation

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Yahoo is about to buy a controlling stake in Daily Motion for $200 million.

Daily Motion is a YouTube competitor that lets people upload their own videos.

Marissa's plan:

Reduce Yahoo's original content costs to "essentially nothing," do lots of partnerships with outside media brands, buy up as much user-generated content as possible, and then offer a personalized experience for the consumption of it all.

Yahoo's strategy is mobile + personalization + lots of inexpensive content.

I think it's a winning strategy.

Very much so! All of Yahoo's acquisitions since Marissa Mayer became CEO have a common theme:

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