Marissa Mayer's plan: Reduce content costs to nothing.
Adam Rifkin stashed this in Content is king.
Stashed in: User Generated Content, Yahoo!, @marissamayer, Valuation
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Yahoo is about to buy a controlling stake in Daily Motion for $200 million.
Daily Motion is a YouTube competitor that lets people upload their own videos.
Reduce Yahoo's original content costs to "essentially nothing," do lots of partnerships with outside media brands, buy up as much user-generated content as possible, and then offer a personalized experience for the consumption of it all.
Yahoo's strategy is mobile + personalization + lots of inexpensive content.
I think it's a winning strategy.
Seems like Summly goes to the same bucket. http://pandawhale.com/post/18452/the-future-of-search-only-cost-30-million-mediafile-analysis-amp-opinion-reuterscom
Very much so! All of Yahoo's acquisitions since Marissa Mayer became CEO have a common theme:
10:13 PM Mar 26 2013