eCPMs on Mobile are MUCH less than Desktop.
Adam Rifkin stashed this in Mobile!
Stashed in: The Web, @lizgannes
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Here's the money slide. Ouch, I guess mobile eCPMs aren't going to save Facebook anytime soon.
Good thing they have mobile sponsored stories.
The other central theme according to @lizgannes is "reimagination" of everything:
Meeker, a partner at Kleiner Perkins Caufield & Byers and former financial analyst, is describing what she calls “the re-imagination of nearly everything” powered by mobile and social, with a torrent of slides tracing what was then and what is now. For example: News outlets are reimagined on Twitter, note-taking is reimagined on Evernote, scrapbooking is reimagined on Pinterest.
Everything old is new again. Reimagined. [Read more...]
11:48 AM May 30 2012