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eCPMs on Mobile are MUCH less than Desktop.

Stashed in: The Web, @lizgannes

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Here's the money slide. Ouch, I guess mobile eCPMs aren't going to save Facebook anytime soon.

Good thing they have mobile sponsored stories.

The other central theme according to @lizgannes is "reimagination" of everything:

Meeker, a partner at Kleiner Perkins Caufield & Byers and former financial analyst, is describing what she calls “the re-imagination of nearly everything” powered by mobile and social, with a torrent of slides tracing what was then and what is now. For example: News outlets are reimagined on Twitter, note-taking is reimagined on Evernote, scrapbooking is reimagined on Pinterest.

Everything old is new again. Reimagined. [Read more...]

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