This Is What It's Like Using Google Fiber: 'The Gap Between You And Internet Totally Disappears'
Geege Schuman stashed this in Google
Walk, a former Google executive, has a theory on why Google is rolling this product out.
People ask me what's Google's metagame with Fiber. My guess is the following: Use Fiber to reset consumer expectations of what a connected home should feel like. Continue to drive down the cost of deployment and sign up customers for a very sticky (high LTV) service by being first to market. If existing ISPs follow - or even beat Google in some many markets - Google still wins. Why? Because as I found out personally, when the Internet is this fast you do one more search per session, watch one more video per session, send one more email per session. A connected population benefits Google. Period.
Google singlehandedly is making the Internet faster, better, and cheaper.
Why is no one else incentivized to join them in doing the same???
So everyone else is being forced to upgrade to compete? Good for consumers.