Parrocchetti herself has been living in Mumbai for several years, and produces her ownsuccessful line. From a Dharawi workshop she creates smart, innovative designs that combine traditional hand-craftsmanship with a modern sensibility—her clothing and fabrics can be found in fine boutiques throughout the world: from Paris, to Milan, to Tokyo. Visit her site here.

An Italian obsessed with Indian style?

Viola Parrocchetti Piantanida was born in Milano. She studied Scenography at Accademia di Brera and Fashion at European Design Institute. For a few years she worked with Donatella Pellini, in costume jewelry design. In 2009 she moved to India with her family and she started her own activity. 

Viola Parrocchetti interprets international dress sense using indian traditional material and skills. Each and every piece stitched in the heart of Bombay, has been passed trough the expertise of various artisans all across in India. Each cloth carries forward Indian tradition of Hand-Crafting mixed with European taste, making it unique and specialized.