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GIF creator Steve Wilhite confirms gif is pronounced "jif"

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Invented in 1987, today the GIF has become the aesthetic calling card of modern Internet culture.

Steve is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.

“The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite said. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

Stop trying to make Jif happen

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Found in comments here:

How is Doge pronounced gif

I think I'll use Jimp to adjust my Jif. In English too, if you have two vowels separated by one consonant, the first vowel is always a long sound.  Linux vs Line-X.  I never got that one.

I never got that one either. Time to pour myself a gin and tonic.

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