13 Critically Important Lessons from Over 50 Growth Hackers
Matt Nunogawa stashed this in Traction
Stashed in: Awesome, Growth Hacks!, Valuation, GROWTH HACKING & MARKETING
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- Retention trumps acquisition
- Growth favors the agnostic
- Customer development is cheating
- Data-informed is better than data-driven
- Deep growth can’t be hacked
- Destroy cognitive overhead
- There is one metric that matters
- Metrics don’t tell you what to do
- Growth is not rocket science
- Language is everything
- Correlation is good, but causality is better
- It’s the product, stupid
- Start a local growth hacking group
By the way, even this article admits that growth hacking is bunk:
You can do things to drive traffic. You can do things to retain users. You can do things to hack growth at a surface level, but deep growth cannot be manipulated. Great products – the ones that are woven into the fabric of our lives and become habits and addictions – tap into something buried within the human psyche. Twitter-esque, Facebook-esque, and LinkedIn-esque growth cannot be hacked. There is something deeper at play.
Brian Chesky of Airbnb paraphrases Paul Graham:
100 users who love you are worth more than a million users who kind of like you.
How to Design for Viral Growth:
http://pandawhale.com/post/20411/how-to-design-for-viral-growth
12:10 PM May 23 2013