How To Design for Viral Growth
Adam Rifkin stashed this in Growth Hacks!
Stashed in: Design!, Infographics!, GROWTH HACKING & MARKETING
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"Viral growth is not just a happy accident. Products are designed from the start to encourage viral growth. Those that go viral have the right combination of hooks designed into the user experience, a value proposition aligned with viral mechanics, and a use case that drives the cycle time of the invite/referral loop."
9:14 PM May 23 2013