Tumblr And Twitter are TV companions brands can spend money on.
Adam Rifkin stashed this in Brands!
With everything from gifs to analysis to video clips to conversations, Tumblr and Twitter are increasingly the place where Television shows and brands can engage consumers.
seeing as how Tumblr is consistently #3 or #4 in the social network share options for web content, this makes intuitive sense.
It's early days. They're still figuring out who their customer is and how best to serve.