Behavior change: How do you get people to do the right thing?
Liz Bugarin stashed this in She blinded me with SCIENCE!
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People are 77% more likely to jump off a bridge if you tell them other folks are doing it, too.
Eric Barker writes:
People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too.
You gotta love peer pressure.