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Behavior change: How do you get people to do the right thing?

Stashed in: #TED, Influence!, Change, @bakadesuyo, Psychology

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People are 77% more likely to jump off a bridge if you tell them other folks are doing it, too.

Eric Barker writes:

This is Social Proof at work. Robert Cialdini, author of the classic book Influence, explained it in my interview with him:

People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too.

You gotta love peer pressure.

TED talk worth watching:

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