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Kanye West slams Taylor Swift and Beyoncé this time

Stashed in: Oh snap!, Kanye!, @taylorswift13, Beyonce!

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What the heck is Kanye's problem?

West went on a rant recently, referencing a pop star's mega-deal with a soft drink company, but we don't know if he was talking about Swift or Beyoncé. Swift penned a deal with Diet Coke, while Beyoncé is the brand ambassador for Pepsi. West went on to say:

"Can I sell a drink for you please? So you can help me put on a better show. Please corporations. Can you please support me, Kanye West? I swear I’m a nice n**** now. I swear I’ll put the pink polo back on. I swear to you. Please? Just for three million dollars. I need it so bad. I need a new pool in my back yard. So I’ll tell all my fans your s*** is cool. And if they believe in me they should also believe in you... What’s my public rating now? Are people liking me again? Enough to get some money for some corporations? They forgot about the whole Beyoncé thing right? Okay cool."

Kanye needs a nice tall glass of STFU.


To me, that's just him ridiculing mass commercial endorsement. And it's classic/funny. If you look at what he says, he makes a poignant comparison: even celebrities are subject to the same dependencies and capitalist weakness as 'normal' folks - their lifestyles are just scaled, but still just as crass, just as possession oriented, just as vain.

Beyonce hit a new low (high) with the Pepsi deal. What's her need, honestly? Except for free money. I mean, she just performed at the Super Bowl and was essentially the cause for the power outage, people know who the eff she is. Technically the Pepsi ads depict a woman more like Shakira than Beyonce. It's like Janelle Monae's skin tone being changed to sell Revlon product.

At their level, they're friends/competitors giving each other a hard time. It shouldn't be that big of a deal. You have to read it in context of a stage show by a rapper and street-borne creative, where the stage is his soapbox. It's sarcasm.

I'd rather he did say it than not say it. It's just flappy blogs and media that over-dramatize. Kanye, at times, is actually the only artist not afraid to speak his mind, and occasionally elephant-in-the-room truths. He's come a long way since the VMAs, and anyone who's still begrudging that shit is pretty lame.

Once you're on the A list like Beyonce, it's about staying front of mind with consumers, even when you don't have a new song or movie coming out.

Commercials are a good way to get that continued exposure.

What makes Kanye both great and a total jerk is that he doesn't even try to censor himself.

Enter the Douchey Hero!

New PW type logo!  but all the other buttons don't match.  A bit too Eurostile?