But yesterday wasn’t about hardware, but software. The integration of all of Apple’s products, from the iPhone to the iPad to the Mac. Suddenly, you need all three, because they speak to each other. And so far no one is even competing, certainly not Google, and although the moribund Microsoft has introduced a decent Windows phone, there’s no uptake, there are no apps, there’s no reason to buy it.

Yesterday was all about sync. They didn’t call it that, but that’s what it is. Syncing your phone with your tablet with your computer, so they’re all up to date, automatically, from the documents you’re working on to the photos you’re shooting to the music you’re listening to. No one else has a complete solution, and as a result they’re going to be lost in the dust.